Following the festive season, leading brands are enticing Indian customers with Black Friday sales on various e-commerce platforms, offering a plethora of discounts and enticing offers. Major retailers and renowned brands like Amazon, Nykaa, H&M, Myntra, Puma, Adidas, and more anticipate a significant surge in sales during the Black Friday event.

While Black Friday traditionally falls on November 24, marking the commencement of the Christmas shopping season in regions such as the US, the UK, and Europe, its influence has expanded to include markets like India.

In Western countries, Black Friday is renowned for substantial discounts. In India, retailers are providing discounts ranging from 50-70% on various products, along with perks such as free shipping, flexible return policies, and enticing offers like buy-one-get-one on beauty products, apparel, electronics, and more.

Overview of Black Friday Sales in India:

CROMA

Croma, the electronics brand, has introduced its ‘darkest’ Black Friday sale, spanning from November 24 to November 26. The sale features significant deals and discounts on electronics, smartphones, home appliances, and various gadgets. Exclusive consumer promotions, such as unlocking discount coupons through selfies in dark attire, add an extra layer of excitement.

Amazon

The e-commerce giant, Amazon, is providing discounts on a wide array of products, including gadgets like tablets, speakers, watches, phones, and laptops.

Nykaa

On the beauty platform Nykaa, Black Friday is celebrated as Pink Friday. The Pink Friday Sale boasts a 50% discount on over 2,100 brands, including renowned names like M.A.C, Bobbi Brown, Charlotte Tilbury, Lakmé, Maybelline New York, and L’Oréal Paris. Nykaa’s offerings also include 1+1 deals, early access for privileged members, and interactive sessions with top beauty influencers.

Adidas

The sportswear brand Adidas is set to offer a generous discount of up to 60% on all purchases, with an additional 20% discount applied at checkout for online shoppers during the Black Friday event.

H&M

Fashion retailer H&M is presenting discounts ranging from 20-60% on a variety of items, applicable for both online and offline transactions.

Ajio

Ajio is offering discounts spanning from 50 to 90% across a diverse range of products, including clothing, accessories, footwear, and eyewear, throughout the Black Friday sale period from November 24 to 27.

Zara

Clothing brand Zara is extending discounts of up to 40% on selected items, available for both online and offline purchases.

Vijay Sales

From smartwatches to laptops, phones to appliances, Vijay Sales is offering substantial discounts. Apple enthusiasts can seize the opportunity to acquire the latest iPhone 15, starting at just ₹72,990, with an instant discount of ₹5,000 available through HDFC Bank Cards and other exchange offers.


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